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Concrete Wave Mag Interview: Chad Sandiford

Being interviewed by the legend Michael Brooke for Concrete Wave Magazine, now that’s a stoke!

It has been our pleasure to be working with Michael and Concrete Wave for the past year or so. Michael has been skating and sharing the culture and stoke of skate through his captivating articles for decades. To have the opportunity to be interviewed by this legend and for Concrete Wave is rad. Chad Sandiford was even more excited to get to delve a bit deeper into the life of Michael Brooke with some questions of his own to see what has led Michael to becoming a legend in the sport around the world.

Here is the DIRECT LINK to the interview between us on Concrete Wave Magazine or simply keep on scrolling down.


Questions for Chad Sandiford: Third Kind™ skateboard lights

Tonight daylight savings ends. This means more people are going to be using your lights earlier? What are your thoughts?

I, like most, have always dreaded the end of daylight savings. To get dark around 6pm is just too early to stop being able to see. But ever since creating Third Kind skate lights the setting of the sun can’t come soon enough; it means the hot sun of the day has retreated giving us bearable riding temperatures (in Florida) and less traffic. With Third Kind I know I’m lit and visible and I know everyone else riding my lights shares the same stoke. I have heard countless times from riders with my lights that they can’t wait for the sun to set so that they can go skate with their Third Kind lights. The end of daylight savings gives these riders that much more play time and that is a total stoke!

skateboarders longboarders lights board lights

A crew of stoked riders

How did you come up with the idea of Third Kind?
The idea for Third Kind came from a culmination of a few sources but I can attribute the spark to a couple of friends; Ryan Stewart and Chelsea Brito. I had seen garage projects before on the internet, but after meeting them and seeing the rig in person we started thinking and designing mini assembly lines to “mass produce” the “garage model” which simply included a 9V battery, some wires, solder, glue and an over the counter LED strip.

I soon realized there had to be a better way. I had to design and create a product that would easily mount to any board and handle the riggers of skateboarding. To be a successful product and brand I had to produce a patentable product that could be mass produced and mass marketed.

How did you come up with the name?

The name was the hardest part, it came from my mom’s favorite movie, Close Encounters of the Third Kind because of the out-of-this-world look the lights create. You truly look and feel as if you are riding a spaceship or a hoverboard.

What is one key thing you’d like to tell retailers who are out there and wondering if they should carry the lights in their shop?

One? Oh my, there are dozens. Oh, I know THEY SELL THEMSELVES! It is not like trying to push a board, wheels or bearings where there are hundreds of options and the ones that sell are backed by significant marketing budgets. Our product speaks for itself, just turn it on in your shop and watch your customers be drawn to them just like flies to a bug light. We have had shops sell over 100 of our lights in a single month! And that was just the original model that came in a ziploc plastic bag.

grom skateboarder penny board lights

This grom won’t let his go

When people tell you the lights have save their life, how does that make you feel?

Proud and motivated. When creating the lights safety was not even a thought in my head; I did it because they look so darn cool. They are the closest thing to looking and feeling like Marty McFly on his hoverboard. It was not until a few months after receiving the first production model that I started receiving calls from riders that claimed my lights had saved their life.

From that moment I had an entirely new motivation; this is no longer just some rad looking gimmick, I have the ability to save fellow skater’s lives. I have to share this around the world! Our latest model received an endorsement for safety from a Sheriff’s office because a rider can be seen up to a mile away with Third Kind lights.

What has been the reaction from the longboard community? Many ride at night.

It’s a good blend of stoke and apprehension. They love the look and see the safety aspect, but they are very savvy consumers, without actually seeing and touching our kit the first thought is cheap tricks that won’t hold up to their riding or “I can make that myself”. As soon as they see our product and hear that it is skater designed, featherweight, bulletproof and very water-resistant that apprehension fades to total stoke and they quickly realize a lot of “board” meetings have gone into Third Kind Skateboard Lights. They love knowing they are seen by car drivin kooks, this allows them to relax and skate instead of constantly looking over their shoulder wondering if they are seen or they need to bail.

paint with light monument skatepark jacksonville

Leaving our marks in the bowl

Is it difficult to capture the lights in photos?

No. Photographers rave about our lights because of how bright they are. They do not have to make them brighter in editing or adjust their shooting technique to capture them; we are using top of the line technologies you won’t see in other mainstream electronics for several years to come. One thing I will say though is that your simple camera or camera phones will capture them, but they will not do them justice as to how bright they truly are.

Skate park bowl ride at monument skatepark jacksonville florida

Chad carving a bowl at Monument skatepark in Jacksonville FL

Have any skate companies contacted you to make the lights standard on their completes?

Not standard, but Local Skateboard Company, Beercan Boards, East Coast Customs, CroozerBoards and STRGHT offer them as an upgrade item. We would love to have more board companies offer this because it is such a rad and potentially life saving accessory. It also really helps boost their sales because our lights bring so much attention and uniqueness to a board. A rider can instantly change and customize the look of their board with the touch of a button.

Can people outside of North America use Third Kind Lights?

Absolutely! Our latest model features USB recharging so it is completely universal. And last I checked the Sun sets to night worldwide so we don’t want to leave anyone in the dark.

Are the lights water-proof?

They are *very* water-resistant. Waterproof is a touchy word; I don’t want people to get the wrong idea and go diving with them, but if you get caught in the rain on your ride and go through some good puddles our lights are designed to handle that. We have made great improvements in this area because of our trip to the ISPO in Germany earlier this year where Europeans expressed water as a major concern for skaters due to the wetter climate. Here in Florida rain is more rare so we don’t ride in the rain; for us that is just a great way to ruin your board and bearings. As a skater though I want my lights not only to handle any riding style, but any riding climate.

What are some of your plans for 2016?

Road trips! We have a fantastic product and brand that we are constantly improving upon but most do not know that lights are available for their board and even less riders know that there is actually a kit worth a darn. Many riders hear about skateboard lights and think of the other junk available or the junk that was available in the past. Marketing our quality product is our biggest hurdle. As just a skater/surfer dude from Florida I don’t have a million dollar marketing budget (not even close) so we have to do it the old school way of road trippin to get our lights in front of as many fellow skaters as possible so that they can see it, ride it and experience it. For 2016 we want to travel and be at as many events as possible, especially longboard events. So if anyone has an event we would love to be apart of it!


Questions for Michael Brooke: Concrete Wave Magazine

What is your first memory or encounter with a skateboard?

It was 1974…Brighton England. I vividly recall a guy rolling down a bank near the pier.

What was the spark behind starting Concrete Wave Magazine?
I had created the Skategeezer Homepage in 1995 with my brother Andrew. This led to a book contract and from here I wound up selling 42,000 of the book The Concrete Wave (the history of skateboarding). Once the book was finished, I was anxious to keep writing. So, I teamed up with Tom Browne and created International Longboarder. That was 16 years ago and eventually the magazine morphed into Concrete Wave (June 2002 was Vol 1 no 1)
In your travels what is the place that you were surprised most to see skateboarding and why? 
The fact is that every place has its own special vibe. I am fortunate in that I get to explore quite a bit. I think the web has shrunk the world that it’s hard to be surprised. But it was truly amazing to find out that a young girl in Iran was enjoying the collab board we did with Girl is Not a Four Letter Word. Thanks to Cindy Whitehead and Dusters, a kid is stoked.
What is the one place in the world that you think would benefit most from having a LB4P chapter?
Probably the United Nations and Euro Headquarters. Can you imagine how much different the world would be if politicians took time out of their schedule to actually skate? The mind boggles….
What is/was your ultimate dream job outside of the mag biz?
I love what I do currently. I get a front row seat to an amazing experience. I get to hang out with some very creative people and write about what they do. I love encouraging people to explore skateboarding and what it means to them. I love the idea of longboarding for peace and I hope to keep pushing things forward over the next several decades.



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new skateboard light lookout mountain denver colorado downhill skateboarding

Light Up your Longboard! with Third Kind™

Finally the brand new skater designed and pro skater tested Third Kind™ skateboard and longboard lights are in! Light up your longboard with Third Kind™ skateboard lights to be seen, stoked and safe at night! Endorsed by a Sheriff for safety our lights for your longboard can be seen up to a mile away making girls want you and car driving kooks not hit you.

Featured in Concrete Wave Magazine… on the cover. Our new longboard led light kit is the very best way to light up your longboard. Whether you ride a Hamboard, a Loaded Longboard, a Landyachtz or a Sector 9 it does not matter, our lights quickly and easily fit any longboard or skateboard without any additional hardware.  Don’t waste your time and money trying to make a DIY project out of lighting up your skateboard. We at Third Kind™ have spent thousands of hours designing and testing our skateboard and longboard led kits to make sure they are the best possible way to light up your longboard. We are skater owned and we test our led longboard light kits with pro skaters like Chris Kendall.

Our led kit for longboards makes it easy to light up your longboard even if you have a top-mount truck setup. Our new led longboard lights weight 15% less than an iPhone5, feature 7 selectable colors, are very water and impact resistant and are rechargeable with the provided micro USB cable. There is no better way to light up your longboard or skateboard than with skater owned, designed and tested Third Kind™ skateboard and longboard led lights.

Check out your local shop to light up your longboard. Third Kind™ skateboard lights are distributed in the United States by Eastern Skate Supply and Ocean Avenue Distribution. In Europe Third Kind™ skateboard lights are distributed by MDCN Distribution. Check them out and get lit!

Also stay tuned for our feature on the Discovery Channel’s The Daily Planet airing September or October.



Hot Sara and Spencer Steelman showing to light up your longboard

Hot Sara and Spencer Steelman showing off their Third Kind™ skateboard lights

light up your longboard with the new Third Kind™ skateboard light kit

New! Third Kind™ skateboard longboard led lights

all lit up for a sunset with Third Kind™ longboard lights

Spencer Steelman nose manual into the sea

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NEW Skateboard Lights from Third Kind™ have Arrived

The global invasion has begun. The new Third Kind™ Skateboard Lights have Arrived!

Thanks to awesome skaters we have taken what we learned from our first skateboard light model and made major out-of-this-world improvements. Our new skateboards lights were developed and tested by skaters around the United States. We tested with core park skaters, street skaters, vert skaters, downhill riders and cruisers. Our new skateboard lights were designed with pure skate in mind. We don’t want our new skateboard lights to hinder our sesh and we definitely do not want to hinder yours.

Our new Third Kind™ Skateboard Lights are stronger, lighter, smarter and more powerful. We designed our case to full military-grade specifications and reduced the weight by 50%. Our new skateboard light now weighs only 3.4oz., that is 15% lighter than your iPhone5 and only half the weight of a Galaxy S5. Our new skateboard light is smarter; now every unit comes with 7 programmed colors and a flash feature that you can select and change just by the touch of our new function button on the side of the battery. The colors include red, green, blue, white, gold, pink and purple. Have a drop-through setup!? No problem with our new skateboard lights simply follow the dotted line to cut out the attachment piece to fit your board. Our new skateboard light is more powerful; we have upgraded to a micro USB charging system; just plug it into your wall, computer or car and take light to your favorite spot. Just a 2 hour charge will provide up to 10 hours of light.

Get abducted and join the invasion. Interact with our social medias and let us know where you want us to go while on our nationwide tour de skate.

Facebook: facebook.com/ThirdKind Twitter: @thirdkindbeyond Instagram: @thirdkindbeyond #ThirdKind Tumblr: ThirdKindbeyond

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Guajataca Downhill 2015 Third Kind beyond

Sandra and Third Kind Chad John and Tito El Pajaro Javier and Third Kind Slide Jam good seatsThe Guajataca Downhill 2015 was no exception from awesome!!! This is my favorite event every year. Pack up the boards and baggies, ditch the cold January weather and take the quick puddle jump flight to the amazingly beautiful island of Puerto Rico. Once on the island make your way to one of the raddest skate towns on the planet, Quebradillas. These locals eat, sleep and breathe surfing and skateboarding. When it comes to downhill skateboarding they are clinical with their speed and precision. Again I was privileged and humbled to be apart of such an amazing event in the skateboarding community. Special thanks to Hector Valle “El Pajaro” and the Pirata Surf Club for creating another unforgettable event.

This year’s Guajataca Downhill was extra special for a number of reasons. The first being the addition to the Quebradillas skatepark contest. Situated amongst swaying palms over looking sapphire blue water; the Quebradillas skatepark is one of the greatest concrete parks you will ever come across. Complete with street sections and massive bowl sections this was the most anticipated event of the week and it did not disappoint. Shredders came from all over the world to escape lesser weather and enjoy all of the stoke Guajataca Downhill 2015 had to offer.

Another bonus this year was the celebration of Paul AKA Snake AKA PopLo 63rd birthday. Thanks to friendly locals like Cesy of Cesy Burger we made sure to party through the entire week. I have never felt more welcomed by anyone as I do from the boricuas desde Quebradillas.

Third Kind is so humbled and privileged to be a part of something this spectacular. The Guajataca Downhill 2015 was our second year sponsoring the event. Many stoked skaters won new boards and sick skateboard lights from Third Kind. We love giving back and we love giving back to nothing more than we do the Guajataca Downhill. It was awesome to meet new friends like Chris from Ionic Flux Lubricants and the guys from Hi5ber skateboards and Sector 9‘s Downhill Division.

Special shoutout to Third Kind’s downhill team to include Alexis “Troll” Rosa, Jorge Delgado and Giancarlo Perez. Watch all the Guajataca Downhill 2015 action HERE!!!

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